Analytics | Episodic

Performance Metrics

Episodic provides you with up-to-the minute reporting on performance metrics like total views, returning viewers and uniques. This information can be rolled up across all of your content, or you can scope it down to just a small subset of your videos. In the same way, these metrics can be split up and viewed on a region-by-region basis, allowing publishers to track where viewers are located across the planet.

Engagement Metrics

Episodic makes it incredibly easy to track where and how viewers drop off during a video, even allowing publishers to get insight on where their audience is clicking around to fast-forward or rewind to a particularly interesting section of a given video. This type of information is crucial to judging how well your video is doing and deciding which video or pieces of video can lead to revenue.

Quality of Service Metrics

Alongside engagement metrics, Episodic also provides a way for you to get keen insight on the typical viewing experience of your audience. By tracking metrics such as stutters, restarts, frame drops, bandwidth fluctuations and bitrate switches, you can make decisions about your content delivery and quality to ensure the best viewing experience for your audience.

Optimize Through A/B Testing

The Episodic analytics suite, combined with the Episodic Ad Server and templating engine, provides a powerful multivariate testing environment for video content. Episodic allows you to very easily compare multiple changes to your video content and understand which edits work best for your viewers or how many advertisements your viewers will watch before they decide to abandon your content.