Engagement Metrics

Every few seconds, the Episodic player phones home, reporting exactly where in a stream a given viewer happens to be. Along with this information, the player lets tour analytics engine know any time a viewer seeks forward or backward in stream, and where they’re seeking to.

In-depth Look Into Viewer Behavior

The Episodic timeline chart makes it easy to see how viewers are engaging with your content, where they rewind, where they fast forward and exactly where they drop off.

By aggregating all of this information across thousands of streams, Episodic can build a compelling view of exactly how viewers are dropping off a stream and what parts of a stream they found to be most interesting. Knowing where viewers are seeking, combined with the ability to make highlight reels from content, makes it very easy to create teaser playlists that capture the best parts of your library of content.

Optimizing Edits and Ad Placement

Episodic provides a simple interface for simultaneously comparing engagement metrics for multiple edits of a given video. This is most important when it comes to placing advertisements. Because Episodic allows rotating ads and their placement, you can get a clear view into how sets of different ads and the placement of those ads are affecting audience engagement.

Comparing Ad Placement

Through Episodic you can compare more than one edit at a time, allowing you to make informed decisions about the structure of your content.

In the same way, you can compare different content edits of the same video. This works the same as comparing different ad sets, allowing you to make an informed decision around what flavor of a given piece of content is performing best.