Performance Metrics & Geo

Key Performance Metrics

Episodic tracks core video performance metrics including impressions, views, unique viewers, returning viewers, and so on. In addition, we track less obvious but equally important metrics such as how far into a stream viewers got (25%, 50%, 75%, 100%), how many minutes of a given video were watched, how much time viewers spent in full screen, and so on. All of this information is presented in a concise and easy-to-digest analytics dashboard.

Performance Analytics Dashboard

Episodic provides an intuitive dashboard for viewing and making decisions based on performance metrics.

All of this can be scoped to a particular date range, and displayed in terms of time, or even based on day of week, or the month of the year. This information can easily be exported via CSV for use in other programs like Excel, or even accessed via the Episodic Platform API.

Geo-Analytics

All of these performance metrics can not only be tracked based on a specific video or set of videos, but also based on a specific region. Every time a player is loaded on a page, Episodic instantly tracks the viewer’s location.

Tracking Viewers By Location

A simple map interface makes it easy to see which viewers were watching from which country or region.

This viewing session then gets stored in our analytics engine, so that later it’s incredibly easy for publishers to ask questions like: show me total viewers from Japan for the past three weeks, or show me how many impressions I got from Western Europe last night.